Start ups really excite me. Every time I sit down with the owners, I’m personally inspired and reassured that there are people out there ready to change society as we know it. And with this company, it was no different! I’ve personally known the owner of this company for many years. Learning that he launched his company was exciting to me. I was finally able to catch up with him and get a good idea on what his company is all about. To say the least, I was even more excited once I heard the message.
Owner Melvin Franklin is from St. Louis, Missouri. After serving his country for 20 years in the United States Navy, this once sailor, is now an entrepreneur and the business owner of O.T.H.E.R. With his co-founders, Huy Tan and Justin Martin, these veterans are out to take over the sports clothing industry with their profound message: “Standing out with no limits”. These highly passionate veterans have been building this company since 2009, when the company was founded in San Diego, California. O.T.H.E.R is a extreme sports clothing brand that incorporates Melvin and his partner’s love of life, adventure, sports, and teamwork into apparel, accessories, and other sports gear.
Melvin joined the Navy on August 21, 1997 as a teen and traveled the world ever since learning of different cultures, cultivating a deep sense of dedication and discipline, and creating a healthy appetite for helping motivate others to surpass their limits. O.T.H.E.R is the result of that upbringing. With a little over 8 years of experience in the clothing industry, Melvin has collaborated on projects with Clairemont Skate Park, Blender’s Eyewear, and various DJs within the San Diego area. Now O.T.H.E.R has moved to Norfolk, Virginia and ready to help motivate the masses with their message.
When I asked Melvin what was O.T.H.E.R’s message, he responded in a way I didn’t expect. “Our message is simple. It’s to stay motivated, stay active. From novice to pros, living life is more important than doing nothing at all. Everyone dies never really living. O.T.H.E.R will help remind people that they shouldn’t be afraid to try something new. We will inspire confidence within our brand. No limits.”
They are currently working on updating their website. If you to have some free time on you, go to their website and sign up for their email listing at www.otherww.com to receive a notification when their website goes back online. Believe me, it’s worth the visit. As Melvin would say, “What fit’s your enthusiasm?”